Time, Patience, and Experimentation
It takes time, patience, and experimentation to find out what works and what doesn’t.
Now that I’m taking the next step towards running my creative business, learning how to sell and display my work, I was able to make some observations from this last weekends show. Here they are:
Write It Down
Keep a small notebook on hand to jot down when you have ideas for the next show; to write lists of things you may have forgotten or will need the next day; to write down information about a resource that you can look into that might help you; also for keeping track of what you sold.
People may not see your mailing list sign up sheet or business cards, when talking to them about your work offer them one of your cards. If someone really seems interested but not ready to purchase ask them if they would like to sign up for your mailing list. Also ask your customers who are buying if they would like to sign up for your mailing list. Add a business card (or a few if items will be gifted) to each purchase.
Stay One Step Ahead
It is really helpful to stay one step ahead of your customers needs, they will remember your great customer service.
Remember to have bags if people need or want them. Sometimes this means sourcing different places until you can find the sizes of bags you’ll need for what you have for sale. If your doing a holiday show like I did, get some gift bags from a local party shop, your customers will really appreciate it, because its one less thing for them to do to give your item as a gift.
Be accommodating without stepping on your own toes or your customers toes.
If your customer has a special request and it is something you can do to help them out, then it shows that you care about them as a person as well as them being your customer. However if they have a request and its just not possible, just explain simply why its not something your able to accommodate. People appreciate your honesty and clarity; it goes a long way.
I’m really looking forward to learning more at this weekends show at the Essex Studio’s. See you there!